Naked Communications has been shortlisted in the Innovation Lions award at Cannes for a project with RMIT in Melbourne.
The work, Sans Forgetica, is about a new font which aids learning.
The Australians are up against a shortlist of 25 entries from 16 countries. The winners will be announced June 20.
Bill Yom, Global Creative Director of Cheil Worldwide and Innovation jury president, says this year’s shortlist is an exciting essence of creative excellence.
"Every shortlist candidate team should be proud to reach this stage," he says.
"The Innovation Jury is looking forward to watching each presentation during live-judging on the Cannes Lions stage. The Stage is yours, not ours."
Here's how Naked explains Sans Forgetica:
Problem:
Year 12 students studying for their final exams are targeted by every university in the country at a time when they are consuming less media and focusing more on their study. So how could we cut through the noise of advertising and engage with this hard to reach audience to demonstrate what makes RMIT University unique?
Solution:
We decided that rather than broadcasting at our audience as traditional advertising does, we would find a way to be more useful.
With this in mind, and after a great deal of research, we developed the ultimate study hack – Sans Forgetica. The world’s first font specifically designed and tested to help aid memory recall.
Working with a multidisciplinary team from different departments at RMIT, we designed, refined and tested what became Sans Forgetica. A font that represents a meeting of design and psychology principles put into practice for the benefit of students.
The font is available as a free download for Mac or PC.
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