Dentsu's iProspect has been appointed by business management platform MYOB as SME media agency of record.
iProspect will support media strategy, channel planning, digital consulting and media buying.
iProspect managing director Marcelle Gomez said the agency had started working with MYOB on a project basis.
"It has been immensely rewarding to see that turn into a longer-term relationship in which we can partner with MYOB to support accelerated growth," Gomez said.
MYOB CMO Dean Chadwick said achieving the right channel mix is a living, breathing program of work in this ultra dynamic media landscape.
"We are delighted to have engaged with such a solid and complementary partner in iProspect," Chadwick said.
“Harnessing intelligence to ensure our campaigns are always bang on target is a big priority. iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem and we look forward to exploring where this partnership can take us.”
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