Australian department store Myer is pitching its creative account.
Clemenger BBDO, which won the account after a competitive shoot-out in 2014, has decided not to re-pitch.
Myer is entering a new growth phase with CMO Clarabella Burley who joined in July after a decade at Qantas.
"We value the partnership we have had with Clemenger BBDO for the past ten years,” she told AdNews.
“As we enter a new phase of growth, we are assessing all parts of our business and exploring new creative directions that will continue to engage our customers into the future.
“The tender process is underway and we have no updates at this time. We look forward to saying more on this at the appropriate time.”
Clemenger BBDO CEO Dani Bassil told AdNews that the agency has “enjoyed every minute of our incredible partnership with MYER over the years”.
“While we are declining to take part in the pitch, we are exceptionally proud of the impact we have had on the brand and wish the team every success in the future,” she said.
The pitch adds to the growing number of creative accounts up for grabs, including Lottery, McDonald’s and Westpac.
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