Mutinex has launched Hendren, an AI-powered product in a new category called BAM or Business Answers Modelling.
The product is named after the Norse God of Knowledge with a tip to “Hen” the nickname of Mutinex co-founder Henry Innis.
“Every so often something comes along that breaks a category and creates a new one,” said Mat Baxter, Mutinex APAC CEO.
Hendren is a chat based interface that enables users to pose marketing effectiveness questions, and drawing on a customer’s proprietary market mix modelling data.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.