ASX-listed music company Vinyl Group has created a media division, Vinyl Media, which will house both its owned and licensed titles.
Recently appointed chief operating officer Joel King is interim general manager of Vinyl Media.
The company has been on the acquisition trail since it closed the purchase of The Brag Media, which includes licensed titles Rolling Stone Australia and Variety Australia, in early 2024.
Vinyl is now working on the acquisition of Concrete Playground, a digital city guide that curates events, experiences and trends in Sydney, Melbourne, Brisbane, Auckland and Wellington.
The company also recently executed a licensing and representation deal to bring women-focused lifestyle media brand Refinery29 back to Australia. It had been part of the now defunct Pedestrian Group at Nine.
Vinyl Media will house The Brag Media’s partnerships and creative team, as well as the recently acquired Funkified events team.
Other local publications include The Music Network and Tone Deaf, and it represents additional brands including Rotten Tomatoes, Bluesfest Byron Bay, Letterboxd and Crunchyroll.
"The launch of Vinyl Media is a testament to the incredible growth of Vinyl Group over the past year and our ambition to shape the future of culture and media in Australia," said Vinyl Group CEO Josh Simons.
"By bringing a growing stable of the most influential brands across music, entertainment, media, and lifestyle, we’re building a powerhouse for storytelling and audience engagement."
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