Multi-channel media agency Murmur has been re-appointed to lead the media strategy, planning and buying account for Western Sydney Wanderers and Melbourne City Football Club.
Murmur has been media agency of record for the Wanderers since 2019 and will lead the account for a further three years; its contract with Melbourne City FC has been extended two more years. Murmur worked with the Club since 2018.
Dave Levett, managing director & founder of Murmur, said both clubs are the sort of client partners his team love working with: smart and ambitious clubs in the sporting sector, open to bold ideas that work at the juncture of strategy and media.
“As brands we all have similar values, ambitions and a solid mission to succeed. We all think outside the square and are eager to make a difference but at the same time will not compromise on our ambitious growth agendas," said Levett.
“Murmur is well-known for working with challenger brands who are not frightened to follow their quest for strong business growth. We look forward to creating multi-channel media solutions grounded on audience insight so we can identify our clients’ audiences, and reach them, no matter where they are.
“With fan engagement a priority for both clubs this strategic process becomes imperative to engage loyal fans.”
Scott Hudson, CEO of the Wanderers, said he has always been impressed with Murmur’s passion.
"Their excellent understanding of our business plus the team’s creativity, confidence in technology and strong effectiveness record. We are excited they will continue to partner with us through our next growth phase," said Hudson.
Chris Forrest, director of commercial & marketing at Melbourne City FC, said the club is confident in Murmur’s market-leading skills and capabilities.
"The agency’s passion for achieving results and their smart thinking will help bring our Club’s ambitions to life," he said.
The new contracts are effective immediately.
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