Media and marketing agency Murmur-Group has entered into a partnership with global marketing mix modelling solutions company Aryma Labs.
The strategic alliance names Murmur as the sole channel partner for Aryma Labs in Australia, New Zealand and Oceania and includes exclusive access to Aryma’s flagship "ArymaEdge" product.
The partnership combines Aryma Labs' MMM solutions with Murmur’s data-driven marketing and media advisory services and aims to expand the specialist offerings of both entities.
Murmur MD Dave Levett said marketing mix modelling unveils the impact of all aspects of the marketing mix on consumer behaviour, offering clients an informed strategic base to plan their marketing efforts effectively by blending data-driven insights, leading to increased return to the bottom line and sustained business growth.
“The growth potential behind our partnership with Aryma Labs is what really excites me and I can’t wait to lead the strategic direction of the partnership across ANZ, integrating Aryma’s MMM products and services into Murmur 's existing offerings and giving our clients a jumpstart ahead of their competitors," he said.
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