Sydney based independent agency Murmur has expanded its remit and appointed lead agency by the Western Sydney Wanderers for its entire media account.
The agency had previously managed the digital media for the A-League club;
Murmur’s remit now includes omni channel planning and buying, including offline, TV and full digital buying, including SEM, social and programmatic.
Dave Levett, MD at Murmur: “We are extremely proud to start a new chapter in our relationship with the Wanderers team.
“Our work with Mark (Jensen), and the Wanderers has been extremely rewarding, and we’re excited that they’re now entrusting us to bring their entire media and go-to-market strategy together under one roof.”
Wanderers Head of Marketing and Communications, Mark Jensen: “Football is entering an exciting growth phase in Australia, and to ensure that our presence is felt in the Sydney market we need the right team in place.
“Dave and his team at Murmur demonstrate every day their attention to detail through communication and thoughtful planning to achieve our prerequisite trust, customer advocacy, and growth objectives.”
The appointment comes as Murmur continue to carve out a niche in sports marketing working with other A-League clubs Sydney FC and Melbourne City FC, as well as Parramatta Eels and Manly Sea Eagles in the NRL, The Hawks in the NBL, and Western Sydney Two Blues in the Shute Shield.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.