A dedicated multicultural digital out-of-home (DOOH) media network Multicultural Outdoor (MCO) has launched.
With 28% of Australians speaking a language other than English at home, many communities remain underserved by mainstream media.
MCO’s network strategically places multilingual outdoor advertising in key cultural centres across Sydney and Melbourne, aligning with Census data that shows nearly 30.7% of the population was born overseas.
The network currently targets communities speaking Arabic, Cantonese, Mandarin, Hindi, Punjabi, Tamil, Vietnamese, Korean and more, ensuring precise, culturally relevant messaging where it matters most.
MCO founder Ronnie Navani said as the only dedicated outdoor media network for multicultural audiences, MCO fills a crucial gap in Australia’s media landscape.
“Brands can no longer afford to treat multicultural communities as an afterthought," Navani said.
"Our vision is to ensure all Australians, regardless of language or background, have access to important information and the opportunity to engage with brands in a meaningful way.”
MCO is increasing its 179-screen network to nearly 250 by year’s end, further strengthening its reach across South Australia, Queensland, and Western Australia.
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