It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
News Corp redundancies
News Corp Australia has made another round of redundancies, this time at its metro titles. Dozens of jobs have been cut from The Daily Telegraph, The Australian and The Herald Sun. It comes just weeks after the company slashed hundreds of jobs from its local papers as it shifted a majority of them to digital-only.
Interbrand ECD joins R/GA
R/GA has appointed Ben Miles as the new executive creative director of the company’s consulting practice, Business Transformation, in Asia Pacific. Based in Sydney, he joins R/GA after nine years as ECD of DDB Group’s Interbrand Australia, where he played an instrumental role in its regional growth strategy. In his new role, Miles will be the regional creative lead for R/GA’s consulting practice and will continue to grow the offering, which is designed to help the C-suite innovate. He will leverage a global multi-disciplinary team of consultants, designers, strategists, and technologists in seven offices.
McDonald's brings back global CMO role
McDonald’s has promoted insider Alistair Macrow to global chief marketing officer, a role discarded about a year ago. Macrow has been with the fast food company for 15 years, a former head of marketing in the UK and most recently CMO for international markets. As part of the return to a global CMO role, Colin Mitchell, senior vice president, global marketing, is out "in search of a new challenge". Macrow will assume Mitchell's responsibilities for global menu strategy, global brand, global insights, family, and global marketing enablement.
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