It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
News Corp Australia shake-up
News Corp Australia has shuffled its senior executive and editorial teams for a simpler and more “nimble” structure. As part of the changes, which come as the company deals with the economic fallout caused by the pandemic, its national sales managing director Lou Barrett will take on the leadership of all of News Corp Australia’s direct sales functions. Julian Delany, current News DNA managing director, steps into the new role of chief technology officer for data and digital. Meanwhile, Peter Blunden will take on the new role of national executive editor to lead a national sports operation, as well as News’s internal news wire. See here for the complete details on the restructure.
UM's new chief media partnerships officer
MediaCom's former chief investment and growth officer Nicole Prior has joined IPG Mediabrand's UM Australia as chief media partnerships officer. In her new role, Prior is a member of UM’s national leadership team and is helping lead the development of future media trading models that focus on clients’ business outcomes. She brings a 20-year career in media with her to the agency. Prior worked at MediaCom for more than five years before departing in April last year. Over the past year she has been consulting for companies and industry bodies including the Media Federation of Australia, Boomtown and ThinkTV.
Clemenger BBDO group business director departs
Clemenger BBDO group business director Ben Epstein has departed the agency after three years. Epstein announced his departure on LinkedIn, thanking the agency and clients he worked with. Clemenger BBDO confirmed Esptein resigned prior to the outbreak of COVID-19. During his time at the agency, Epstein led accounts for BMW Group Australia, QICGRE and the Transport Accident Commission, which he helped retain for another five years.
WarnerMedia’s new marketing role
WarnerMedia Entertainment Networks and Sales has appointed Athreyan Sundararajan as vice president of marketing and brand services for the Southeast Asia and the Pacific region. In the newly-created role, Sundararajan is responsible for marketing, social media, creative services, as well as data and insights for the company’s kids and entertainment pillars. Brands under his watch include Cartoon Network, Boomerang, HBO, Cinemax, Warner TV and Oh!K. Sundararajan, who is now based in Singapore, has previously worked at Fox Network roup in Hong Kong and Southeast Asia.
David Scribner exits oOh!media
oOh!media's chief customer officer David Scribner is leaving after two years at the company. The outdoor media group didn't disclose Scribner's next move other than to say he will "pursue new senior opportunities". Scribner says his decision was not an easy one. "I loved the fact that I was working in out-of-home, that I was part of the evolution of the medium and that I worked with a great team in a good business,” he says. “However, I recognised that the time had come to move on, as there was not much more that I could contribute to the business in this current environment.”
Avid Collective fills new role
Digital media network Avid Collective has appointed James Bannerman to the newly created position of agency sales director. Bannerman, former group account director at The Guardian, will look at Avid's partnerships across media agencies in Australia, focusing on existing client management and growth as well as new business acquisition. Bannerman previously worked at The Guardian News and Media for almost five years, and prior to that spent five years at Fairfax Media.
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