It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
Netflix builds Sydney team
The US-basd streaming media giant now has a Sydney office of six. Anna Kooperberg, from sport streaming service Spark Sport in New Zealand, is looking after partner marketing. Tony Broderick, most recently creative director at communication agency Zinc Network, is head of brand and editorial AUNZ. Nick O’Donnell is director of public policy for Netflix. Sarah Haines, from Twentieth Century Fox, is manager of publicity for originals AUNZ. Ausfilm CEO Debra Richards is heading up production policy across the APAC region. Nathan Burman, previously at Twitter, is head of communications for Australia and New Zealand.
The exit door at Dentsu Aegis Network
More executives have left the business as the holding group continues to restructure the business under CEO Henry Tajer. Amplifi's head of programmatic, Luke Manley, is the latest to depart. Industry sources say 10 to 15 executives have been made redundant in the latest two rounds of restructuring. AdNews understands the work is still ongoing.
303 MullenLowe Sydney's new ECD
Scott Huebscher has joined 303 MullenLowe as ECD of its Sydney office. Huebscher has worked across the US, New Zealand and Australian markets and most recently was ECD at Marcel Sydney where he led the global Tiger Beer account. Before joining Marcel, Huebscher was at Leo Burnett working on brands such as Canon, Bundaberg Run, Samsung and WWF. He also served as creative director at DDB Sydney, Saatchi & Saatchi New Zealand and led all the digital creative work for Toyota in the US in his time as creative director of Saatchi & Saatchi Los Angeles. He has also written and sold several screenplays including “Fielder’s Choice” which he describes as the worst movie he’s ever seen.
Network 10 elevates James Carr
James Carr has been promoted to digital commercial director from his position at head of revenue and analytics. In his new role, Carr will report to digital sales director Sophie Hicks Lloyd and will lead 10’s drive to generate non-traditional and new revenue streams for its digital assets through partnerships and integrated commercial activities. He will also be responsible for all elements of digital sales operations, reporting and revenue generating partnerships. He has 30 years' sales experience in Australia and the UK, including 20 years in advertising sales roles at News Corp Australia, The Daily Mail and Clear Channel International.
Edge appoints Rod Mooseek General Manager Melbourne
Independent creative agency Edge has appointed Rod Mooseek as general manager Melbourne. He has held senior agency positions at Cummins & Partners, CHE Proximity and Ogilvy One, along with client-side experience at Spotlight Retail Group, managing its in-house Loyalty team. “Edge have a unique space in the market with their philosophy of ‘Creating Relevance Relentlessly’, and I’m looking forward to getting into it," says Mooseek. He replaces Dan King who left after three and half years to join healthcare agency, Bastion Brands.
Jack Morton bolsters creative team
Global brand experience agency Jack Morton has boosted its creative team with the appointment of Luke Clifton to head of ideas, Paul Cotton to creative director, Jackson Holst as associate creative director and Nastassia Kuznetsova as senior strategist. The new hires follow the appointment of Helen Graney as group managing director of Jack Morton and Weber Shandwick Australia. Jack Morton Australia has had recent wins including Samsung and Google as well as the retention of the National Australia Day Council.
Barefruit Marketing love their fresh fruit
Barefruit Marketing have made two new hires to its regional NSW team. Felismina Jom joins as digital account director and Cat Smith as agency manager, taking the agency’s headcount to 12. Jom joins with more than 20 years’ experience in the digital world, setting up her own digital agency in 2000 which continues to operate in Sydney. Smith, as Barefruit’s agency manager, looks after everything from finance and HR, to the wellbeing of the Barefruit team. She held similar roles with Vodafone, KPMG and Westpac.
WE Buchan boosts senior team
Remy Le Fevre has been appointed as head of consumer and creative director, while Jye Smith named as its director of strategy. Le Fevre joins from Ogilvy and will be responsible for building the agency’s consumer brand client portfolio. Le Fevre previously worked at agencies such as Mischief and H+K Strategies in London. Smith joins with more than a decade of experience across a variety of roles in marketing, PR and creative strategy, at agencies such as Redengine, Weber Shandwick and PwC. WE Buchan also announced the promotions of Nichole Provatas to group head of digital, creative and strategy and Kyahn Williamson to group head of investor and corporate communication.
Alt/Shift grows strategy offering
The Alt/Shift team has expanded its strategic and behavioural insight offering with the appointment of Kate Napoli as junior planner. Napoli has a background in psychology, and will form part of Alt/Shift’s Think/Create team, currently led by planning director Chris Steele and creative director Julia Spencer.
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