Movember appoints DDB Group Melbourne as its global creative agency of record, following a competitive pitch process and working alongside Movember’s in-house creative studio.
DDB Group Melbourne successfully responded to the brief in collaboration with counterparts adam&eveDDB in the UK and DDB Chicago in the US.
Operating across 21 markets, Movember has revolutioned the way men’s health is talked about, and the partnership with DDB Group will roll out an "ambitious" and international five year marketing strategy.
Movember chief experience officer Chris Taylor said: “DDB Group impressed us with their belief and proof that creativity is the most powerful force in business for behaviour change.
"It’s clear that DDB Group shares our values, and they're the perfect fit to help us ensure men live longer, more healthy lives. At Movember, we’re more ambitious than ever, and it’s great to find that in a partner.”
DDB Group Melbourne managing director Mike Napolitano said: “We’re proud to be working with an organisation that is genuinely having a positive impact on the state of men’s health across the globe.
“On average, men die five years younger than women. One year is biological, the rest is due to cultural factors. We can’t wait to use the power of creativity to help Movember close this gap.”
DDB Group Melbourne executive creative Director Psembi Kinstan said: “We are supremely proud to collaborate with Movember for their next ambitious chapter and lead their global work with the kind of populous, brave and often rebellious work that put Movember on the map all those years ago.
"Opportunities and brand ambitions don’t get much more exciting than this.”
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