Global men’s health charity the Movember Foundation has appointed Jason Olive to lead the organisation’s local marketing and communication efforts.
Olive is the former communications strategy director for Clemenger BBDO and has extensive experience in media and creative agencies in both Australia and the UK.
He will take responsibility for delivering Movember’s year-round global marketing and comms strategy in the newly created position of Australian marketing director from July.
Olive says he has always admired the "innovative work" that Movember does and was proud to be working for an organisation that is "truly committed to change the face of men’s health”.
"The leading cause of men dying between 15 and 44 is suicide, so it’s an issue that needs to stay firmly on the agenda in Australia," Olive says.
“I’m looking forward to joining such a smart and passionate group of marketers, helping create and embed strong synergies between the power of great creative and intelligent use of media.”
As well as leading Movember Australia’s marketing and communications team, the role will task Olive with strengthening and driving brand awareness for the men’s health charity year-round, engaging new and returning fundraisers and affecting behaviour change amongst Aussie men.
Olive has worked with brands such as Mars, DrinkWise, Wesfarmers, Coles and Treasury Wine Estates while in previous roles at Clemenger BBDO, Mediabrands and specialist digital content agency Kamber.
"Not only will he bring a wealth of strategic knowledge to the local team, but he also brings broad digital experience alongside an excellent track record of delivering game-changing campaigns and results for brands," Movember CMO Juliette Smith says.
“Movember Australia was extremely successful last year, engaging more than 85,000 Mo Bro’s and Sistas who raised in excess of $25 million for men’s health. This has left us in the enviable position to be able to build and develop our local marketing team, which in turn will help us to reach more men than ever before.”
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