Place-based and audience experience media company Motio has sold its Spawtz software business to a consortium of staff for $1.35 million cash.
Five team members -- two in the UK and three in Australia -- will move to the new company.
Motio said the deal will enhance its focus on the core media business and reduce debt.
“Motio is more than out-of-home advertising, digital, and video — it’s a Dynamic Media Interface that combines the best aspects of all three into a single platform designed to influence, engage, and connect in ways no one else can,” said Motio’s CEO Adam Cadwallader.
“With the sale of Spawtz, this will allow a singular focus on continuing to develop our platform by expanding our current channels and to energise our continued development of new ones.”
The sale won't change earnings guidance of $1.2 million plus EBITDA for the 2025 financial year, despite a drop in revenue from the sale of Spawtz, as a result of strong underlying performance of core media assets.
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