Place-based and audience experience media company Motio is back in CBDs across Australia with a new café product.
The network runs news from Australian Associated Press, travel and lifestyle insights from Concrete Playground, and the latest streaming trends on new displays in hundreds of cafés in CBDs and select urban locations.
The displays also give cafés a permanent digital menu board.
“Midweek days are booming, enabling businesses to reap the benefits of face-to-face collaboration," said Motio CEO Adam Cadwallader.
"We’re seeing an incredible trend where, after the office or home, the café is the third space for collaboration and work. For small businesses operating in CBDs, it’s the preferred meeting and working spot. The timing for launching our new dual and, in select locations, triple displays couldn’t be better.”
Since March 2023, Motio has been tracking café audiences via its Wi-Fi sensor network. The results show a significant increase Monday and Friday café patronage since Easter, with Tuesday, Wednesday, and Thursday following suit.
Business has returned to nearly 90% of pre-pandemic levels midweek. The Café network will also benefit from its inclusion in the impending MOVE 2.0 release.
“The café is much more than the business audience we have known it to be, it’s where people are connecting, meeting and talking about their next holiday, weekend away, gadgets, property and of course what they’re watching," Cadwallader said.
"It’s a brilliant morning media and probably one of the few, luxuriously long dwell time locations for busy people."
Motio continues to expand its network across Cafes, Petro convenience, Licensed Venues, Indoor Sports and Leisure locations and Large Scale medical centre locations operating over 2,000 displays Australia wide.
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