Place-based and audience experience media company Motio posted record revenue of $5.3 million, up 44%, for the half year to December.
The ASX-listed company said national agency revenue grew significantly. Programmatic was up 11% and direct revenue 37%.
Digital advertising sales increased 51% to $1.5 million.
The statutory loss before tax was $194,608, an improvement on the $1.4 million of the same half last year.
“Off the back of a very strong first quarter to the financial year, we saw sound advertiser demand for our unique platform continue into the second quarter despite it being a challenging period for the industry with the overall market being flat," said Motio managing director Adam Cadwallader.
“Key to this significantly improved top line and us bucking the industry trend is the uniqueness of the Motio platform, that brings together the best elements of OOH, Digital and Video, underpinned by a tech stack to enhance audiences’ exposure to content and powerful data to help advertisers drive greater returns on their advertising investment.
“Our four channels – each tailored to the specific location we operate – have proven to be engaging and hyper-relevant to the audiences who are receptive to content in these high dwell time environments.
"The record results – which is the fifth consecutive first half of growth – reflect the company’s singular focus on continuing to develop the media platform and its four channels – MotioCafe, MotioHealth, MotioPlay and MotioVenue – and the introduction of cost management initiatives in the later part of the half.
“These results show that we are on the right path to ongoing and profitable market share growth, reafirms our previous earnings guidance for the year and positions the business well for long-erm and sustainable profitability, even with the advertising market facing uncertainty in the near future.
“More and more advertisers are realising the power of our platform which delivers compelling content relevant to the environment on to a captive audience in locations that have a high dwell time.
"We are also getting an increasing number of advertisers coming back with fresh new campaigns based on the results they are seeing."
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