Place-based and audience experience media company Motio has signed a deal to acquire 100% of Liquid Thinking Limited, owner of sports software platform Spawtz.
Spawtz, which is operated in Australia by Motio under license, is based in the UK. Liquid Thinking operates in South Africa and New Zealand.
Commercial details of the deal haven't been released.
The Liquid Thinking team has developed data infrastructure system used by nearly 1,000 sporting venues, interacting with more than 750,000 active players.
Michael Johnstone, Chief Operating Officer at Motio: “This acquisition, some might say, was inevitable given the long-term commercial relationship Motio has with Liquid Thinking and the obvious benefit that the acquisition provides in terms of margin flow through.
"Developing our relationship with them [Liquid Thinking] to a management and leadership role with our existing collaborative strength under one roof, albeit it from the UK, provides a fresh new set of opportunities. We are excited about the growth possibilities that this acquisition presents in Australia and international markets."
He says the acquisition will also provide Motio the opportunity to expand its payments offering and provide valuable business development leadership to grow the business.
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