Men’s online health platform Mosh has launched an outdoor takeover, with more than 1,000 ads across Melbourne featuring a message to highlight how far hair loss treatment has come since the 70s and 80s.
‘Not your dad’s hair clinic - smarter hair loss with Mosh’ harks back to the days when housing was cheap and university was free but unfortunately for Boomers, hair loss treatments were mysterious and expensive.
Mosh senior marketing manager Alexandra Aguirre said it’s a fun campaign to make men aware that hair loss doesn’t have to be an inevitable fate.
“When guys think about getting treatment for hair loss, many can be apprehensive," Aguirre said.
"After years of associating hair loss treatments with retired cricket players, laser hats or secret trips to Turkey, they’re just not sure what their treatment options are.
“But, times have changed and so has the efficacy and access of affordable hair loss treatments."
Credits:
Senior Marketing Manager - Alexandra Aguirre
Creative Director - Ben Harrison
Art Director - Eamon Hayward
Copywriter - Jono Seidler
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