Wyse Women has launched a new campaign to promote women returning to media and marketing after having children.
The members-only network, which focuses on flexible working to help increase the participation of women in the workforce, points out that 57% of women leave the industry after having children.
Wyse Women has created an infographic that points out how beneficial it is for companies to encourage women to return to the workforce.
It says that flexible working can help 61% of companies increase their profit, and help gain access to 25% of the “hidden top” of the workforce.
It also helps 45% of Australians save their time on their commute to work, which improves it says improves productivity.
Women returning to the workforce could add $398 billion to the Australian GDP.
See: Danny Bass on why 'change starts with CEO'
Drawing on global and local studies, the Wyse Woman infographic highlights findings from its whitepaper and aims to present the benefits of flexible working to businesses and the importance of flexible working when driving a diverse workforce.
Founder Wyse Women, Sarah Wyse, said: “In failing to offer flexible working opportunities then it is no exaggeration to say that the industry are looking at losing thousands of years of experience from the workforce.
“This is significant as not only do we lose these women from senior management roles and future boardroom positions, but we are also depriving our younger female generation of inspiring role models.”
Did you catch this? AdNews August Edition: Diversity, digital radio, Danny Bass
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.