Seven West Media’s community sport streaming platform Streamer saw more than 4.3 million minutes of local sport watched on the platform in September.
The September tally was up 110% year-on-year, continuing the growth of the grassroots platform since its launch in early 2022.
Australian Rules football, netball, hockey, skateboarding, school athletics and curling were some of the sports featuring in 188 matches broadcast in the final month of the winter sporting season.
Streamer operations manager, Nick Rynne, said within the first two weeks of the month, the company had already broken records across most of its primary monthly metrics.
“We knew that if we built the tools to support and elevate community sport the community would respond and would corporate Australia, in particular our partners BHP and HART Sports. September has been a tremendous validation of that,” he said.
“But really, it’s a testament to the dedication of the grassroots associations we work with. They value their sporting programs and are willing to invest in them. We consider ourselves lucky to help promote them and share their games to as wide an audience as possible.”
Streamer was born out of Seven West Media’s The West Australian, launching as a standalone platform in February 2022 before expanding nationally at the end of 2023.
It provides the tools for sporting organisations at any level to set up their league, schedule games, clip out highlights and monetise their audience – all at no cost to the leagues, clubs or schools.
More than 101 leagues, schools and sporting organisations and 470 clubs have been added to the platform to the end of September.
Seven West Media WA sport sales director, Chris Pearce, said the importance of grassroots sport within the community is becoming more and more valuable for brands both locally and nationally.
“Our partners see this as a really unique place to be, offering a genuine connection with some of Australia’s most passionate sports fans, and we’ve got big aims to deepen that connection even more going into next year," he said.
“We’ve seen significant growth, we are looking to keep that momentum going.”
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