More than two dozen communications agencies are eagerly awaiting the decision by Barangaroo as to who will be charged with selling the project to Sydneysiders and overseas tourists, with a decision to be made as early as tomorrow AdNews understands.
The shortlist for the project which will have a panel covering Design Services, PR, Digital Media, Writing, Creative Engagement and Photography, features over 30 agencies including Droga 5, Leo Burnett, McCann World Wide and RG/A Media Group.
The project, which is being developed by Lend Lease, has not been without controversy with 1000 workers walking off the job last month in protest against the suspension of a union delegate earlier this year.
The development of Sydney's second casino by James Packers Crown Casino group has also been criticised by anti-gambling campaigners.
The Barangaroo foreshore will feature the casino, residential and commercial buildings and the the area will be opened in a staged process with the project estimated for full completion in 2023.
See the full short list below.
Design Services:
Emery Studio
Garbett Design
Maud Corp
Re Team
Public Relations Services:
Access Public Relations
Bang Pty Ltd
Cannings Advisory Services
KJA
Perception Partners
Steve Brien Communications
Digital Media Services:
AJF Partnership Sydney
Alpha Salmon
Analog Folk
Folk Pty Ltd
Publicis Mojo
R/GA Media Group
Really Useful Crew
Soap Creative
Writing Services:
1st Avenue Communications
ArmstrongQ Pty Ltd
Boxing Cleaver
Editor Group
Principals Pty Ltd
Republic of Everybody
The Copy Collective
Think Communicate Relate
Whiteworks
Creative Engagement Services:
Droga 5
Leo Burnett
McCann World Group
Naked Communications
Publicis Mojo
The One Centre Group
Photography:
Visual Eyes International
Monster United
Branding Strategy Services:
Withdrawn from Tender
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