Agribusiness Craig Mostyn Group has appointed independent Perth agency Moonsail following competitive pitch.
The agency will provide brand strategy, brand design and packaging initially across the client's brands including Amelia Park Lamb & Beef, Linley Valley Pork, Pure Pork and Jade Tiger Abalone.
Paul Coghlan, Moonsail co-founder, said this is an opportunity for the agency and client to create something special and impactful.
"This is proper long term brand building work with a fantastic client team," Coghlan said.
Matt Nankivell, Moonsail co-founder, said the agency is absolutely thrilled to partner with such an iconic and globally-minded organisation.
"We look forward to bringing our strategic, brand and design thinking to the table," Nankivell said.
Paula Dennis, group marketing manager CMG, said the company is delighted to partner with Moonsail for strategic brand and design work.
"We were very impressed with the understanding and experience from the Moonsail team throughout the pitch process, and the alignment with our values," Dennis said.
"We are confident Paul, Matt and the wider team will deliver great results."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.