Fintech and traditional challenger MoneyMe is laucnhing a campign via Sydney based branding agency uberbrand to challenge the way we look at banking.
uberband worked with MoneyMe to create a new brand identity that speaks to the immediacy, change and opportunity a younger demographic demands.
Dan Ratner, MD of uberbrand says: “We’ve seen a proliferation of fintechs, focused on improving customer experiences across traditional banking services. This has really fragmented the consumer’s relationship with their bank. At some point these consumers will seek to consolidate their financial relationships with a brand that meets them on their terms.”
Richard Bray, CMO of MoneyMe says: “This market demands the seamless tech and hassle free experience MoneyMe provides. The campaign and the brand speak to our position where we don’t need bricks and mortar, we don’t need ATMs, we don’t do paperwork, call centres or long wait times.”
The MoneyMe campaign launched its first phase into the market on March 14 via OOH and radio, with the upcoming TVC to go live in the coming weeks.
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