Brand and design agency Molasses has appointed Nichole Donovan to the newly created role of client director.
Donovan, who joined Molasses at the start of April, will manage the day-to-day projects for Molasses’ clients, as well as supporting business strategy and supporting the agency’s partners from an insight and innovation perspective.
Molasses co-founder and brand director Dan Parritt said over the past six years the agency has steadily grown its work with FMCG and alcohol brands.
"As their service requirements evolve, we need the most experienced talent in place to ensure the agency continues to deliver the best advice, work and service to them," he said.
“As well as being an awesome person, Nichole has a great understanding of strategy, creative, project management and production, and thinks with an entrepreneurial lens which is a perfect fit for what we deliver to our clients. We are delighted to welcome her to the team.”
Donovan joins Molasses with more than 10 years client management experience, holding a number of senior roles at agencies including GHO, For The People and Traffik.
Donovan said the power of great branding and design in propelling brands further cannot be overstated.
"Molasses have built a great reputation in delivering just that for clients in FMCG and alcoholic beverages. I look forward to bringing my experience across our portfolio of clients, helping them to realise their brand ambitions," she said.
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