Absorbent apparel brand, Modibodi, has appointed Zenith Australia to manage its performance media, strategy, planning and buying across global markets.
The Modibodi account will be managed out of the Zenith Sydney office.
Currently operating across ANZ, the UK and Europe, Modibodi’s mission is to pioneer apparel by combining empathy and proprietary innovation. Modibodi designs conscious apparel for periods, pee and bodily leaks; and champions education, open conversations and initiatives that challenge the shame and stigma that surround these topics.
Modibodi CMO, Liana Lorenzato, said Modibodi wants to reach new audiences to destigmatise the challenges of menstruating and create real world change and menstrual equity.
"We are excited to be partnering with Zenith to help further drive our success and the next phase of brand expansion globally," said Lorenzato.
Zenith Sydney MD, Jonny Cordony, said Modibodi have been challenging norms and pioneering solutions in a well-formed category for over a decade.
"It’s very exciting to be a part of the brand’s continued ambition and support Modibodi in driving new perspectives to meet those goals," said Cordony.
"Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand, while expanding into European growth markets.”
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