Insurance company MLC - which includes super, investment, retirement and insurance - is close to choosing a new creative agency, AdNews reveals.
An industry insider says the brand is looking for a bespoke agency.
The pitch, reportedly started six months ago, was confirmed to AdNews by a MLC spokesperson.
The brand is currently finalising the process and “we will be able to share an update in the coming weeks,” the spokesperson said.
MLC's most recent campaign was in May 2017 'Life Unchanging' via Clemenger BBDO Melbourne.
Clems hasn't worked with the brand creative-wise since, although the agency still works with MLC on production.
MLC was originally owned by National Australia Bank (NAB) but was bought by Australian wealth management group IOOF in 2021.
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