MLC's account has gone to creative agency 72andSunny in a pitch led by consultancy Trinity P3.
“It’s an exciting time in MLC’s 130 year journey as they look to transform," says Ross Berthinussen, CEO, 72andSunny ANZ.
"We can’t wait to partner with them to redefine the MLC brand for a new generation of Australians.”
Kari Arnison, general manager at MLC's parent company, Insignia Financial, says 72andSunny had a clear understanding of the business needs combined with cultural nous
“Every step of the pitch process with 72andSunny felt collaborative and enjoyable, and we look forward to repositioning the MLC brand with them as new members of our wider team," Arnison said in a statement.
MLC's most recent campaign was in May 2017 'Life Unchanging' via Clemenger BBDO Melbourne.
AdNews in December reported the pitch.
Kaimera has the media account.
MLC was originally owned by National Australia Bank (NAB) but was bought by Australian wealth management group IOOF in 2021.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.