Cricket Australia (CA) has extended by two years its 20 year partnership with dentsu's MKTG Sports + Entertainment.
MKTG is exclusive sales agent for in-stadia media for Men's international cricket, and the supply and operation of stadia media infrastructure across the summer for International Cricket and the Men’s and Women’s BBL.
The collaboration also extends to the creative and content development space.
"We are thrilled to extend our long-standing partnership with MKTG Sports + Entertainment," says CA executive general manager, broadcasting & commercial, Stephanie Beltrame.
"Over the years, they have been instrumental in enhancing the fan experience during our cricketing events, helping us grow the value of our commercial assets and their expertise in media infrastructure and content development continues to be invaluable."
Matt Connell, MKTG Sports + Entertainment managing director, says it's an honour to continue the journey with Cricket Australia.
"This extension signifies the success of our past collaborations and opens new avenues for creative and innovative ventures," says Connell. "We look forward to further elevating the cricketing experience for fans across the nation."
The announcement aligns with the start of the 2023-2024 summer cricket season.
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