Mitchells has taken media account for Open Universities Australia from OMD, following a pitch.
The agency will handle the communications strategy, planning and buying duties.
Kristen Boschma, director of brand, communication and marketing, said: “Mitchells offered us innovative, through-the-lie communications solutions that we felt would best support us and, importantly, our students and stakeholders, as we grow our business and continue to support students on their study journey.”
Adrian Roeling, managing director of Mitchells, added: “OUA is a fantastic brand, operating in a very dynamic, important and exciting category. To top it off, there is a great cultural fit and shared vision between our two organisations and people.”
Mitchells will begin working on the account on 18 August.
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