Amplifi, part of the Dentsu Aegis Network, has strengthened its leadership team by appointing Erica Kokiw as head of digital.
Kokiw, who spent the past five years at GroupM agencies MediaCom and Mindshare, will head up digital across the Dentsu group. She is the latest senior hire after Simon Williams, Annmarie Tanke and Danny Zarka - who joined in recent months.
Prior to GroupM, Kokiw spent five years leading the media and digital portfolio for Labatt Breweries in Canada.
"Erica is a unique talent in the market with a broad digital media and marketing background and is well respected by clients, publishers and peers," Amplifi’s managing director Paul Brooks says.
Kokiw begins her new role in March 2016.
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