This is Flow has appointed Catherine Rushton the agency’s first chief strategy officer.
Rushton will provide strategic leadership for Flow’s growing client portfolio and assist in the mentorship for the strategic minds coming through the agency.
Rushton's career in the industry began at Mindshare as an intern in 2009 before being appointed strategist, followed by strategy director. She was selected for The Marketing Academy and then joined Unilever as senior brand manager before rejoining Mindshare in 2015 in senior strategy roles up until October 2021, when she was promoted to chief strategy officer.
Jimmy Hyett, founder and CEO of This is Flow, said: “Catherine is an exceptional talent, with a brilliant mind that’s highly regarded throughout the industry.
"She brings the perfect combination of passion, experience, attitude and a different perspective into the agency that will not only elevate the work we are doing, but also elevate the whole agency as part of our leadership team.”
Mindshare Australia & New Zealand CEO Maria Grivas said: “Catherine has been a huge part of Mindshare for more than a decade helping shape our strategic craft and develop our Good Growth proposition in Australia.
"I’d like to thank her on behalf of everyone at Mindshare for her contribution over the years, and wish her well in her wonderful new role. We will be sharing news of our new Chief Strategy Officer shortly.”
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