Mindshare has retained the National Australia Bank (NAB) account, one of the biggest in the financial sector and said to be valued in the tens of millions of dollars, for another three years.
The GroupM agency, with a decade-long relationship, will provide comprehensive media services, including media planning and buying across all channels, specifically in the areas of performance media, SEM (search engine marketing), search engine optimisation (SEO), social and programmatic.
Mindshare will continue to provide NAB with full media analytics support, in collaboration with GroupM’s tech consultancy Acceleration.
"The NAB relationship means the world to us and we are thrilled to continue our partnership," says Maria Grivas, CEO of Mindshare Australia & New Zealand.
"The fact NAB have chosen to retain our services is a testament to the effectiveness of the work we have delivered over the past decade.
"We have an amazing team on the business, led by Chris Solomon, and the work the team deliver for NAB is exceptional. We’re proud of the value we deliver to NAB, and its customers, and we are all just so excited to deliver the next era of Good Growth together.”
Christian Solomon, MD of Mindshare Melbourne, says the work with NAB delivers continued positive outcomes for the business and customers.
"We're dedicated to maintaining this momentum," says Solomon.
"A big thanks to all our friends at NAB and our amazing Mindshare NAB team led by Sylvia Pickering and Mark Tzintzis.”
In the past 12 months, Mindshare has retained close to $100 million of business in Australia without pitching, on top of new business wins, including most recently Unilever.
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