Elliott Eldridge
Group-M media agency Mindshare has promoted Elliott Eldridge to national head of strategy.
In his expanded capacity, Eldridge will be responsible for how the strategy team goes beyond the brief and answers the more pertinent business tensions that marketers are now facing.
Eldridge with be responsible for Mindshare’s Melbourne and Sydney client base, after four years leading strategy for its Sydney office.
He will report into chief product officer Gavin Gibson and work closely with national head of connections planning Laura Fell and Sally Hellyer national head of business insights.
Gibson said they are fortunate to partner with a passionate and innovative strategist like Elliott.
"His expertise and leadership will continue to further Mindshare’s momentum as the agency continues to deliver on our good growth commitment to our clients," Gibson said.
Eldridge said he is incredibly honoured to lead both Sydney and Melbourne.
"Mindshare has such a strong legacy in strategy. Having been part of the team for five years now, I am beyond excited to continue this legacy and together with the incredible strategy team, take the product to the next level," Eldridge said.
Eldridge will continue to support Mindshare’s ongoing success in market, following key client wins over the last 12 months, including Unilever, Footlocker and Nova.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.