Independent marketing consultancy Mindbox has won Dementia Australia’s integrated marketing and media account following a pitch process involving agencies UM, PHD and OMD.
Mindbox will co-design and activate public-facing campaign strategies.
Dementia Australia national marketing manager Imogen Wood said it is vital that all Australians understand more about dementia and where to access services and support.
“Mindbox’s ability to draw upon data to deliver tangible business outcomes, drive change and fuel growth for its clients was a standout during the tender process. The alignment of organisational values is another reason we were drawn to the business," Wood said.
Mindbox founder and CEO Nic Halley said the basis of competition in media has shifted, and different capabilities, delivery models and practices are now becoming the norm.
"Our submission to Dementia Australia highlighted our approach to business as open, highly curious and relentless in taking great pride in our results and relationships," Halley said.
Mindbox has also been appointed to sustainability service EP&T Global and workforce acceleration platform Capability.Co.
“To win one of the most established and well-known charities in Australia, along with securing EP&T and Capability.Co is testament to our talented team," said Halley.
"The fact that all three brands represent positive social outcomes only fuels our passion to help them grow and thrive.”
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