Millennials and Gen X would buy products ChatGPT recommends

By AdNews | 13 June 2023
 
Jonathan Kemper via Unsplash.

About three-quarters of Millennials (77%) and Gen X (75%) who have used ChatGPT say they would purchase a product based on recommendations from ChatGPT, according to research from YouGov.

In comparison, only three-fifths of Gen Z (59%) say they would do so.

Among Australians who are aware of but have yet to interact with the AI chatbot so far, less than two in five (38%) of Millennials and Gen Z would make a purchase based on ChatGPT recommendations, while just under a fifth (19%) of Gen X say the same.

Thinking about the tasks they have used or intend to use ChatGPT for, over two-fifths (42%) of Australians who have interacted with ChatGPT have used it to complete work assignments (such as writing emails) and produce creative work (such as writing stories and social media posts).

Writing a resume (32%) is the next most common task, which around a third of users have tapped the AI chatbot for so far (or would use it for).

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