Kickrun
Grocery delivery app MILKRUN has launched a mobile game, KICKRUN, to embrace Footy Season.
The app is also a valuable platform for the company's partners and sponsors.
Paper Moose head of client success Brad Bennett said it was awesome to create not just a rad game for MILKRUN but provide a new media platform too.
"In the first day we've seen over 100k games played with people engaging with the branded experience for more than 2 mins on average," Bennett said.
” The easy-to-play game sees players keeping their MILKRUN carton in the air for as long as they can while dodging a variety of obstacles. The further your carton travels, the higher your score.
"All so you can compete for over $10,000 worth of prizes, resulting in a game so addictive, people have already spent hours playing it."
Designed and built entirely in-house at Paper Moose, KICKRUN features retro-style, MILKRUN inspired illustrations and developed using a proprietary custom-built game engine.
MILKRUN head of marketing, growth and New Zealand Jamie Gagliardi said KICKRUN perfectly portrays the playful nature of the MILKRUN brand.
"Delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign."
Credits
Client: MILKRUN
Head of Marketing: Jamie Gagliardi
Marketing Campaign Manager: Melissa Mahavongtrakul
Brand and Design Manager: Leonardo Miranda Lobos
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Senior Designer: Tchaan Wilson-Townsend
Head of Design: Kenn Huang
Head of Client Success: Brad Bennett
Lead Developer: Greg Poole
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