Independent Milk+Honey United has been appointed creative agency for Bridgestone, following a competitive pitch process.
Milk+Honey’s remit includes brand design, brand advertising and retail advertising for Bridgestone’s 300+ stores across Australia.
Bridgestone's national marketing manager, David Honner, said: “Bridgestone Australia is in the process of bringing to life an exciting global strategy as we transform from being a tyre company to a sustainable solutions business.
"Steve, Andy and Hazelle’s brand and retail experience made them an ideal partner for the next stage of our journey.”
Milk+Honey co-founder Steve Jackson said: “You enter a pitch hoping you’ll find a client partner who is like minded and as passionate about shaking things up as you are. Right from the off it was clear the Bridgestone team has a real desire to create category defining work.”
Milk+Honey co-founder Andy DiLallo said: “Bridgestone is a global name with a rich local heritage and we’re excited to welcome this iconic brand to the land of Milk+Honey.”
Managing director Hazelle Klønhammer said: “There is so much untapped potential and we’re delighted to be on this journey with such smart, ambitious and progressive clients.”
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