S4 Capital’s digital media consultancy MightyHive launched its global data practice to help companies understand their customers and make informed decisions with machine-learning technologies.
Data is the vital connective tissue that drives personalisation at scale and makes good creative even more powerful, says Martin Sorrell, executive chair and founder of the pure play digital advertising group S4Capital.
“As the leading tech-led new age marketing services company, launching the MightyHive data practice is a natural step in our evolution,” says Sir Martin.
MightyHive has been working on privacy-first data strategies for international brands including Electrolux, Pandora Jewelry and Mondelēz International.
“Data impacts every aspect of the customer experience -- not just marketing -- but it can still be overwhelming and confusing,” says Pete Kim, CEO and co-founder of MightyHive.
“With the launch of the global data practice, MightyHive helps brands break down data silos within their company to more effectively intertwine data with media and creative for more compelling customer experiences and maximum returns.”
Lens10, a leading Australian digital strategy and analytics consultancy, was last month acquired by S4 to be merged with MightyHive.
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