Microsoft is introducing advertisements on its app store.
The company has encouraged developers to be the first to use the service, as it announced the news in its developer blog.
Experts have already critiqued the tech giant's move as similar systems for iOS and Android have failed to provide the best experience.
As part of the launch, Microsoft has redesigned its Microsoft Store app for desktop to look and feel more like a mobile app store, as well as allowing customers to download Microsoft Store apps for either mobile or PC.
Ad campaign in Microsoft Store.
In its announcement, Mircosoft said: "With Microsoft Store AdsOpens in new window you promote your desktop app to customers on Windows 10 and Windows 11 devices by creating ads on the Microsoft Advertising platform.
"Once created, you’ll see your ad live right on the Microsoft Store. Your customers will click your ad, download your app to their PC, and let the writing, playing, or gaming come to life."
Ads will show up in the Microsoft Store app on Windows, within search results and the Apps and Gaming tabs.
"Most people visit the Microsoft Store to learn more about PC apps or games. Microsoft Store Ads is all desktop traffic, with mission-driven users that have a high intent to download a desktop app," Microsoft said.
"Instead of limiting your target audience and incentivising app downloads on mobile alone, with Microsoft Store Ads, you’re now expanding your thinking and casting a wider net."
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