Microsoft is reportedly in talks with advertising agencies about its AI-powered Bing search engine.
Reuters: "In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke about the private meeting on the condition of anonymity."
Microsoft and Google are in a race to launch AI chatbots to enhance search engines, following the success of Open AI's ChatGPT.
Some analysts see danger to Google if it falls behind in the AI build.
Andy Tattersall, information specialist, University of Sheffield: "Recent, sudden shifts in the technology landscape have created uncertainty for the likes of Google.
"The advertising revenue stream that aided its success may no longer be a given. If AI chatbots such as ChatGPT begin carrying adverts, it could cut into Google’s leading position in the world of search engine advertising.
However, early results during Microsoft's beta testing have had been mixed, with fact-checking needed on results.
Microsoft: "Very long chat sessions can confuse the underlying chat model in the new Bing. To address these issues, we have implemented some changes to help focus the chat sessions.
"Starting today, the chat experience will be capped at 50 chat turns per day and five chat turns per session. A turn is a conversation exchange which contains both a user question and a reply from Bing."
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