Icon Agency has appointed Michael Knox to the newly created role of executive creative director.
Knox most recently ECD at Think HQ and before that helped build News Corp Australia’s own creative agency, Roller. He has also served as chief creative officer of Grey Greater China.
“Icon’s interdisciplinary approach to problem-solving is unearthing some big opportunities," says Knox.
"This is a way of working I believe in, a sentiment that is driving important and unmissable work. Icon’s clients and the projects on the table span some of the most interesting sectors and challenges in the country. The people are the best in the business. I’m delighted to be here working with the team.”\
Joanne Painter, Icon’s group managing director, says Knox’s appointment will supercharge the agency’s already market-leading creative capability and output.
“Michael reflects our evolving offer to the market. He is experienced but hungry, ambitious but humble, and above all, passionate about the work,” Painter says.
“Our Indy spirit and contemporary approach, which blends communication, technology, and behaviour change to deliver outstanding creativity and results, requires creatives who understand more than just how to earn attention, but how to drive action. Michael, alongside his new team, delivers in volumes.”
The appointment is effective immediately
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