Less than a year after inking a deal with with Atomic 212 to become its media and creative agency of record, British-founded car manufacturer MG Motor is in market hunting for agencies as part of its new roster strategy.
MG Motor, which is headquartered in Birmingham, England, and owned by Shanghai-based SAIC Motor, announced it was working with independent full service agency Atomic 212 in April last year as it looked to re-launch and re-brand the MG car brand product in the Australian market.
It's thought the total account could be worth as much as $7 million.
The move saw Atomic 212, whose CEO recently departed, handle all communications, creative, strategy and media buying across the brand.
While the car brand is still on Atomic's books, it is hunting for new partners.
A spokesman from MG tells AdNews: “Atomic 212 remains on the roster of agencies MG Motor has for its creative and media briefs. In 2018, in line with its own growth ambitions, MG Motor has expanded its agency network and news on this will be announced in due course.”
In other Atomic 212 news, the agency recently appointed former Blue 449 associate director Kat Stacey into the newly created position of cross channel client director. Stacey joins the agency with over 11 years’ experience working across Woolworths Group, Menulog, Nando’s, Fairfax and Challenger Annuities.
Another new hire is social director Betty Andrews, who has previously worked with TBWA, Pernod Ricard and LVMH. She hails from the UK and comes with a multi-disciplined background in social strategy, innovation and content.
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