NGEN
The Media Federation of Australia’s (MFA) training program for professionals with less than five years experience NGEN has launched its 2025 lineup.
Featuring workshops focused on future skills and the introduction of NGEN Mentor Program for the three- to five-year experience cohort.
Launching in March, the NGEN Mentor Program focuses on the important cohort of media professionals with three to five years’ experience, providing them with the resources and support to build fulfilling and successful careers in media.
This initiative connects participants with experienced industry leaders, offering invaluable insights to navigate career paths and accelerate professional growth.
The workshops have also been reimagined with a future-focused approach to keep pace with the industry’s rapid evolution. Covering key competencies such as AI, data analytics, digital transformation, and sustainability trends, these sessions will equip NGENers with the skills needed to excel in the careers of tomorrow.
A total of 47 workshops will provide clear recommendations for the two experience levels of 0-2 years’ and 3-5 years’ experience. Delivered through a mix of in-person sessions and webinars, the workshops will cover a broad range of professional skills, including negotiation, presentation, critical thinking, change management, effective communication, leadership, and more.
New workshops include:
- Spotlight Sessions: Featuring actionable insights and real-world case studies, this series of webinars will tackle industry challenges and provide insights into future-proofing advertising
- strategies, with key topics including the cookieless future, AI and new platforms.
- Deliberately Thinking Differently with Rob Pyne: Industry leaders will join NGENers in a live challenge, focused on unlocking creative potential and harnessing the power of AI to generate game-changing ideas.
- You Can’t Ask That! With Josh Green and Caroline Hugall: Focusing on how to navigate the hidden dynamics of the agency-client relationship, tackle unspoken taboos and build stronger, more effective partnerships
Making an Impact NGENers will once again be given the opportunity to develop their skills and make an impact through the NGEN Award, part of the MFA Awards, with entries opening on 12 June. The three-city NGEN Halloween event in Sydney, Melbourne and Brisbane will spearhead a number of social events for the NGEN community.
NGEN head Melanie Aslanidis said 2025 marks an exciting milestone for NGEN.
"As we continue to provide tailored tools and resources to accelerate careers at every stage," Aslanidis said.
"Whether NGENers are stepping into their first media role or have a few years of experience, our workshops, e-learning modules, and industry recognition – including the NGEN category in the MFA Awards – help them thrive at every level. NGEN isn’t just a program; it’s a launchpad for success.”
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