The Media Federation of Australia (MFA) has introduced a free e-Learning course designed to equip the media and marketing industry with knowledge of OzTAM’s new Total TV audience measurement system VOZ.
Developed by Investment Leads from MFA member agencies in collaboration with OzTAM, the course is titled VOZ as a Currency and is available to all media and marketing professionals at no cost until February 28 2025.
It covers key topics such as VOZ terminology, accessing VOZ data, the role of VOZ in TV campaigns, and the convergence of media planning and buying.
The course, presented by experts Jay Malig (Atomic 212) and Kristina Gutierrez (Magna Global), is a must for all TV buyers and sellers working with Broadcast TV or BVOD campaigns, as well as anyone involved in the VOZ transition.
Starting March 2025, VOZ as a currency will be integrated into the existing MFA Television Foundations course as part of the MFA’s e-Learning program.
PHD chief investment officer Joanna Barnes said VOZ provides enables the industry to better understand consumption across all screens, regardless of how it is viewed.
"This comprehensive and insightful MFA training program will provide all the practical skills and knowledge needed to understand this new era of audience measurement," Barnes said.
OzTAM CEO Karen Halligan said VOZ is a true product of industry collaboration.
"We’re excited to continue this effort with the MFA’s VOZ as a Currency course," Halligan said.
"As we approach VOZ’s launch as a trading currency on December 29, it’s important for the industry to understand this significant shift in TV audience measurement and this course offers media professionals all the information they need to succeed in planning, buying, selling, and reporting TV and BVOD campaigns.”
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