The Media Federation of Australia (MFA) has launched its 2021 awards, calling on media agency members to submit their best work.
The MFA Awards, back after a pandemic postponement in 2020, will be celebrated with a black tie gala dinner at Randwick Racecourse in Sydney on October 14.
The Seven Network has signed on as the Grand Prix Sponsor, marking the 11th year in a row, and comedian Claire Hooper is retuning as the awards host.
MFA CEO Sophie Madden: “The 2021 MFA Awards will continue our focus on celebrating work that demonstrates media agencies’ contribution to achieving tangible, long-lasting results for clients.
"This year’s recognition and celebration will be even more important as we shine a light on how agencies and clients adjusted to the challenges posed by COVID-19."
Peter Horgan, MFA Chair and CEO of Omnicom Media Group: “The MFA Awards are the pre-eminent event on the media agency industry calendar because it reminds us what is important – and that’s the strong focus on effectiveness and excellence in execution in the work we do for clients. At the end of the day, that comes down to the passion and commitment of everyone in this industry and I for one can’t wait to celebrate with them on 14 October.”
The MFA Awards are open for entries until July 23.
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