The Media Federation of Australia (MFA) has expanded its foundation digital training course, MFA Digital Foundations, to all clients and professionals from non-member agencies and businesses.
With a total of 1,700 participants in 2023 – 25% of whom were marketers and media owners – the MFA e-learning program provides world-class skills and knowledge to build successful careers.
Beginning with the autumn 2024 semester, the course is an industry-recognised program created by media experts, the course sets a benchmark for what constitutes basic digital proficiency, ensuring a clear understanding of the media landscape, including language and terminology, buying and trading models, and evaluation and measurement. Participants receive professional certification as evidence of their knowledge, upon successful completion of two exams.
Linda Wong, MFA director of people, said from clients, media owners or media agencies, understanding the basics of digital and television is fundamental for a successful career in the industry.
"We believe expanding the program to everyone in our industry, particularly marketers, will lead to better decisions and ultimately enhance the effectiveness of media thinking across the board," Wong said.
Gemma Dawkins, PHD national head of digital, said at a time when digital media is constantly evolving and changing, one of the most important things an agency can do for its people is to ensure they advance their knowledge and keep pace with change.
"That’s been the goal of MFA Digital Foundations since its launch in 2017, and we’re thrilled to be making this valuable resource available to all professionals working in media and marketing," Dawkins said.
"Marketers who’ve participated in the program tell us it’s like ‘jumping on a rocket ship’ in the way it stratospherically advances their knowledge and understanding of digital media, and that benefits us all.”
Planned for the second half of 2024 is the introduction of two new courses – MFA Out-of-Home Foundations and MFA Audio Foundations – which will further consolidate MFA e-learning as the pre-eminent training program across all aspects of the media industry. MFA e-learning also includes MFA Television Foundations, which is open to everyone.
Register for the 2024 Autumn semester of MFA Digital Foundations.
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