The Media Federation of Australia’s (MFA) annual MFA EX is gearing up for greater impact in 2024 with bigger venues in Sydney and Melbourne.
Kicking off in Melbourne on September 5 at The Timber Yard, and in Sydney on September 19 at White Bay Cruise Terminal, the new venues will be able to accommodate larger audiences following previous years’ sell-out events resulting in standing room only for many of the 2,500-plus attendees.
Sponsors so far confirmed:
- Grand Prix: Seven
- Platinum Sponsors: Meta, OMA, SBS
- Gold Sponsors: Ad Standards, OzTAM, Foxtel Media
Content submissions for MFA EX sessions are now open for MFA member agencies, with a call to educate and inspire the industry to continue to ‘Change for the Better’ across three key areas: bettering our product and craft; bettering our people; and bettering the environment and society. The theme is a natural extension of the industry purpose of We Are The Changers.
MFA Awards co-chairs Sophie Price and Chris Colter said they're excited to bring the industry together again for this important event.
"The goal of MFA EX is to highlight ground-breaking media thinking, innovation, people development and best practice in driving marketing effectiveness, all the while making the case for positive change," Price and Colter said.
"We can’t wait to see what inspiring and thought-provoking ideas are put forward by our industry colleagues.”
Agencies in Sydney and Melbourne will once again participate in an agency shutdown on the day of their respective events, to enable everyone to attend.
In 2023, MFA EX Sydney and Melbourne attracted more than 2,500 media professionals, covering topics such as AI versus EQ, people-focused marketing, avoiding greenwashing and arriving at a personal Net Zero roadmap, with a sprinkle of Spice Girls and business walruses thrown in.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.