The average media agency employee in Australia is 31.8 years old, female, with eight years experience and has been in their current job 3.4 years.
The 2019 MFA (Media Federation of Australia) Industry Census has been released showing the number of jobs at Australia media agencies increased by 5.6% to 3,902, the fifth year in a row of growth.
And if all current vacant roles were filled, the industry population would rise to 4,156 people.
The census again revealed a zero pay gap between men and women’s average annual salary. The Australian national pay gap is 13.9% as measured by the Workplace Gender Equality Agency.
Women make up 60% of employees. The proportion of women in management roles has risen to 44% from 37%.
The representation of women in leadership positions within the industry is higher than the average in the Australian workplace where women hold 30% of key management positions.
Flexible working has continued to rise with the opportunity to work from home available to 98% of media agency employees, up from 94%.
Part-time work, representing about 8% of the workforce, is spread across all levels of seniority in agencies, from entry-level roles to executives, allowing for studying, side hustles or other life commitments.
Staff turnover has remained stable, with regrettable loss at 27.2% and non-regrettable loss dropping to 6.7% from 9%.
Experience levels are growing across media agencies, with increasesin the number of people with six to 10 years’ on the job.
The number of people with 20 plus years’ experience has doubled in the past three years. And the number of agency people with less than five years’ experience has dropped to 46% from 49%.
Overall, the average industry experience is now 8.1 years, up from 7.7 years. Agency tenure is also up, at 3.4 years.
Peter Horgan, MFA chair and CEO of Omnicom MediaGroup: “It’s encouraging to see such a positive picture emerge. I believe the continued growth of media agencies in the face of increased business pressures demonstrates the diligent effort we’ve put in as an industry to evolve the media agency model and better meet our clients’ needs. It’s great to see the hard work delivering results.”
MFA CEO Sophie Madden: “I am very more pleased with the results of the census. From the growing population to greater experience, more flexibility and more women coming up the ranks, there are so many positive outcomes in our annual health check. It demonstrates that our members are listening to what is important, to both their staff and their clients.”
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