Ad revenue across Australia’s five major metropolitan markets was down 0.9% to $165.553 million in the September quarter compared to the same three months last year, according to industry body Commercial Radio & Audio (CRA).
Brisbane stations reported a 7.3% jump in revenue. Adelaide ad revenue rose 0.9% and it was up 3.2% in Perth. In Sydney, ad revenue was down 3.5% and in Melbourne it dropped 4.3%.
The metropolitan advertising revenue numbers exclude digital audio revenue from radio streaming and podcasts, but the digital audio market continues to experience significant growth.
“The figures from Q3 2023 highlight the strength and resilience of radio as both an effective and affordable ad medium,” said Ford Ennals, CEO of CRA
“The media market is tough right now, with less Government spending than in previous quarters, and many ad mediums are experiencing significant declines – but despite the challenges, radio advertising remained stable, helped by increases in spending in the Automotive, Travel, and Financial Services categories.
“This shows that when the going gets tough, advertisers direct their expenditure to the tried-and-tested media where they can get exceptional value and returns.
“We have seen very pleasing growth in metro markets like Brisbane, Perth and Adelaide and overall, these figures are a strong result for the Australian commercial radio industry."
The Q3 2023 ad revenue figures were compiled by media data analytics company Milton Data.
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